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The importance of color in a logo: what to choose for your company?

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  • The importance of color in a logo: what to choose for your company?

    I understand that choosing a color for a logo plays an important role in creating an image. Color can evoke emotions and convey the mood of the brand, but how to choose the right one? I would like to know what colors are popular now and what combinations can make a logo unique. Perhaps someone knows how colors affect perception and can recommend articles on this topic.

  • #2
    For me, the logo has become something of a business card for the company. When I first started, I didn't think it was that important, but it's actually the first thing people see! I wanted the logo to not only be memorable, but also convey the essence of my business. For those of you who are in a startup, there is a great article, I think you will find it helpful. Read https://opsmatters.com/posts/steps-c...ul-logo-design, it's just about the important aspects of logo and choosing a business name.

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    • #3
      Whether you’re just starting out or already a pro, this article has something for everyone. As someone with considerable experience, I was surprised by how much I learned. A logo is essential, and this article does a fantastic job explaining why.

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