What is skip tracing and how can it benefit lead generation?

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Skip tracing is a process used to locate individuals who have become difficult to find, typically by using various data sources and investigative techniques. In the context of lead generation, skip tracing can significantly benefit businesses by identifying potential leads that might otherwise be overlooked. By using advanced data analytics and search methods, skip tracing can uncover contact information, social media profiles, and other relevant details of potential customers. This enriched data enables businesses to expand their reach and target a broader audience more effectively, thus enhancing their lead generation efforts.