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A book publishing company evaluates manuscripts by considering market demand, originality, writing quality, and the author's platform. They also assess the book’s commercial potential and how it aligns with their publishing program or niche. This comprehensive evaluation helps publishers determine if a book will resonate with readers and fit within their catalog, ensuring they invest in projects that have the best chance of success in the competitive market.
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A book publishing company decides which books to publish based on factors like market trends, target clinical rheumatology audience, and the manuscript's quality. They evaluate the book's potential for success, considering genre popularity, author platform, and sales projections. Editorial teams review submissions to ensure they align with the company's vision and commercial goals, balancing creativity with business strategy.
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